Course

Strategic Selling Skills for Non-Sales Professionals

This program equips participants with essential sales techniques and strategies to excel in their roles, even if they are not directly involved in sales. Through interactive sessions and practical exercises, participants will learn how to effectively communicate value propositions, build relationships, and influence stakeholders to achieve business objectives.

  • Understand the fundamentals of sales and its importance in various organizational roles.
  • Learn essential sales skills, including effective communication, active listening, and persuasive techniques.
  • Develop strategies for identifying and understanding customer needs and pain points.
  • Acquire techniques for presenting solutions and benefits to internal and external stakeholders.
  • Enhance negotiation skills to reach mutually beneficial agreements.
  • Learn how to handle objections and address customer concerns.
  • Explore relationship-building strategies to foster trust and credibility.
  • Develop strategies for cross-selling and upselling opportunities within their roles.
  • Enhanced understanding of sales principles and techniques.
  • Improved communication and persuasion skills.
  • Ability to identify and address customer needs effectively.
  • Enhanced negotiation and objection-handling capabilities.
  • Strategies for building and maintaining customer relationships.
  • Increased confidence in presenting solutions and value propositions.
  • Ability to identify cross-selling and upselling opportunities.

This program is suitable for professionals in various roles across departments such as marketing, product management, customer service, project management, and business development who interact with customers, clients, or internal stakeholders.

Applicable to industries such as technology, finance, healthcare, consulting, and any other sector where building relationships and influencing stakeholders are crucial for success.

  • Introduction to Strategic Selling for Non-Sales Professionals
  • Understanding Sales Fundamentals and Customer Psychology
  • Effective Communication and Active Listening Skills
  • Identifying Customer Needs and Pain Points
  • Presenting Solutions and Value Propositions
  • Negotiation Techniques and Strategies
  • Handling Objections and Addressing Concerns
  • Building and Maintaining Customer Relationships
  • Cross-Selling and Upselling Opportunities
  • Role-Playing and Practical Exercises