Course

SWOT and TOWS Analysis Practitioner

The SWOT and TOWS Analysis Practitioner course equips participants with the knowledge and skills to conduct comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) and TOWS (Threats, Opportunities, Weaknesses, Strengths) analyses. Participants will learn how to assess internal and external factors affecting their organizations, identify strategic insights, and develop actionable strategies for business growth and risk mitigation.

  • Understand the concepts and principles of SWOT and TOWS analysis.
  • Learn how to conduct effective SWOT and TOWS analysis using structured methodologies.
  • Identify internal strengths and weaknesses and external opportunities and threats facing the organization.
  • Analyze strategic insights derived from SWOT and TOWS analysis to inform decision-making.
  • Develop actionable startegies and recommendations based on SWOT and TOWS findings.
  • Gain skills in communicating SWOT and TOWS analysis results to stakeholders effectively.
  • Apply SWOT and TOWS analysis in various business contexts, including strategic planning, marketing, and risk management.
  • Understand the limitations and challenges associated with SWOT and TOWS analysis and how to overcome them.
  • Proficiency in conducting SWOT and TOWS analysis to assess organizational strengths, weaknesses, opportunities, and threats.
  • Ability to derive strategic insights and recommendations from SWOT and TOWS analysis to inform decision-making.
  • Skills in developing actionable strategies for business growth, risk mitigation, and competitive advantage.
  • Effective communication of SWOT and TOWS analysis results to stakeholders.
  • Application of SWOT and TOWS analysis in strategic planning, marketing and risk management.
  • Awareness of the limitations and challenges of SWOT and TOWS analysis and strategies to address them.

Managers, business analysts, strategists, cosultants, and professionals involved in strategic planning, marketing, business development, and risk management.

Applicable across various industries seeking to assess their competitive position, identify growth opportunities, and mitigate risks effectively.

  • Introduction to SWOT and TOWS analysis.
  • Conducting SWOT Analysis: Internal Assessment.
  • Conducting TOWS Analysis: External Assessment.
  • Deriving Strategic Insights from SWOT and TOWS Analysis.
  • Developing Actionable Strategies and Recommendations.
  • Communicating SWOT and TOWS Analysis Results.
  • Application of SWOT and TOWS Analysis in Business Contexts.
  • Addressing Limitations and Challenges of SOWT and TOWS Analysis.